Creative Director
Year In Search
Creative
Integrated Marketing
Background
Transforming Google’s iconic Year In Search film from a highlight reel of the year’s most searched moments to a powerful, more emotional story that captured our collective experience.
In 2015, there were over a trillion searches on Google. These searches represent our collective experience. But what do they reveal about the world? And about us? Our brief was to find out. First we identified the most searched topics in news and culture. Then we found the most asked questions in each topic to find out what people wanted to know and what they all had in common. Ultimately proving data doesn’t tell more interesting stories, it helps tell more powerful, emotional ones.
Year In Search 2015
Year In Search 2015
Transforming data into emotional stories.
2015 was a tough year. But we wanted to tell the story of us as a collective whole, based on the things we searched for. And we found that despite the adversities, challenges, and tragedies we faced, we found solace and strength by coming together.
More Work
More Work
Creative Director
Year In Search
Creative
Integrated Marketing
Background
Transforming Google’s iconic Year In Search film from a highlight reel of the year’s most searched moments to a powerful, more emotional story that captured our collective experience.
In 2015, there were over a trillion searches on Google. These searches represent our collective experience. But what do they reveal about the world? And about us? Our brief was to find out. First we identified the most searched topics in news and culture. Then we found the most asked questions in each topic to find out what people wanted to know and what they all had in common. Ultimately proving data doesn’t tell more interesting stories, it helps tell more powerful, emotional ones.
Year In Search 2015
Transforming data into emotional stories.
2015 was a tough year. But we wanted to tell the story of us as a collective whole, based on the things we searched for. And we found that despite the adversities, challenges, and tragedies we faced, we found solace and strength by coming together.
More Work
Creative Director
Year In Search
Creative
Integrated Marketing
Background
Transforming Google’s iconic Year In Search film from a highlight reel of the year’s most searched moments to a powerful, more emotional story that captured our collective experience.
In 2015, there were over a trillion searches on Google. These searches represent our collective experience. But what do they reveal about the world? And about us? Our brief was to find out. First we identified the most searched topics in news and culture. Then we found the most asked questions in each topic to find out what people wanted to know and what they all had in common. Ultimately proving data doesn’t tell more interesting stories, it helps tell more powerful, emotional ones.
Year In Search 2015
Transforming data into emotional stories.
2015 was a tough year. But we wanted to tell the story of us as a collective whole, based on the things we searched for. And we found that despite the adversities, challenges, and tragedies we faced, we found solace and strength by coming together.
More Work