Creative Director
Art, Copy & Code
Innovation
Experiential
Background
A series of digital experiments with the world’s most iconic brands to re-imagine how marketers can use creativity and technology to tell new kinds of stories.
Brands only thought of Google for traditional digital advertising. They were spending the big bucks on TV. We needed to show brands that digital experiences could also engage and entertain. So we created a series of experiments to reimagine how brands tell stories in a modern, more connected world.There were 3 main components: A launch film to set the vision and possibilities. A launch experiment that generated attention for the program. And a website to house both the inspiration and all the experiments in one place.
Dynamic Film
Dynamic Film
To introduce Art, Copy & Code, we created a launch film. But instead of filming and editing it, we built it out of code.
Everything about the film except for the narration is dynamic. The opening changes based on the viewers location, time, and weather. And the content within the spot dynamically updates so no two viewings are the same. Our launch film was a living demonstration of how technology can make storytelling richer and more personal.
The Talking Shoe
The Talking Shoe
Introducing the world's first Talking Shoe, an experiment in partnership with adidas to reimagine sports marketing.
We took on the first experiment for the theme of connected objects to set the standard and example for the types of partnerships and projects we aspired to. The Talking Shoe made its debut at playground experience at SXSW. In just one week, with no paid media, it dominated media and culture. The final design had over a dozen sensors that gathered data from every move you made. It connected via bluetooth to a custom Android app that translated the data in real time into text-to-speech voices. As you movd, the shoe dynamically translated your actions and broadcast it to a real-time banner on the web. The banner reacted to your every move - changing color, animation, and even music created from the mouth of Michael Winslow Once you were done, the shoe generated an animated GIF based on how much you moved, or didn’t, which you could share.
Digital Hub
Digital Hub
The entire experience lived on our website, which served as both inspiration and real world case studies for how brands should think about engaging audiences on the web.
Featured on the homepage was our inspiration for the program, which came from the idea that in the 60s art and copy revolutionized advertising and today, art, copy, and code is having the same transformational effect. Another key component of the site were themes we believed would influence the future of digital storytelling - like connected objects and collaborative storytelling. These themes had their own landing pages and were accompanied by real world briefs and the resulting experiment with a brand that everyone could experience. Finally we had a case study breakdown of the experiment for marketers to take learnings from. Those that wanted to join and explore more possibilities were invited to talk with the Ad Arts team.
Results
Results
Art, Copy & Code exploded in culture after its debut at SXSW.
It gained hundreds of millions of earned media impressions, was featured on all the major news outlets, even making appearances on two late show monologues All the coverage led to new partnerships for Google. And The Talking Shoe toured across the country at agencies and brand headquarters, was recognized by all the major awards shows, as well as being featured in a second demo experience at Cannes Lions.
More Work
More Work
Creative Director
Art, Copy & Code
Innovation
Experiential
Background
A series of digital experiments with the world’s most iconic brands to re-imagine how marketers can use creativity and technology to tell new kinds of stories.
Brands only thought of Google for traditional digital advertising. They were spending the big bucks on TV. We needed to show brands that digital experiences could also engage and entertain. So we created a series of experiments to reimagine how brands tell stories in a modern, more connected world.There were 3 main components: A launch film to set the vision and possibilities. A launch experiment that generated attention for the program. And a website to house both the inspiration and all the experiments in one place.
Dynamic Film
To introduce Art, Copy & Code, we created a launch film. But instead of filming and editing it, we built it out of code.
Everything about the film except for the narration is dynamic. The opening changes based on the viewers location, time, and weather. And the content within the spot dynamically updates so no two viewings are the same. Our launch film was a living demonstration of how technology can make storytelling richer and more personal.
The Talking Shoe
Introducing the world's first Talking Shoe, an experiment in partnership with adidas to reimagine sports marketing.
We took on the first experiment for the theme of connected objects to set the standard and example for the types of partnerships and projects we aspired to. The Talking Shoe made its debut at playground experience at SXSW. In just one week, with no paid media, it dominated media and culture. The final design had over a dozen sensors that gathered data from every move you made. It connected via bluetooth to a custom Android app that translated the data in real time into text-to-speech voices. As you movd, the shoe dynamically translated your actions and broadcast it to a real-time banner on the web. The banner reacted to your every move - changing color, animation, and even music created from the mouth of Michael Winslow Once you were done, the shoe generated an animated GIF based on how much you moved, or didn’t, which you could share.
Digital Hub
The entire experience lived on our website, which served as both inspiration and real world case studies for how brands should think about engaging audiences on the web.
Featured on the homepage was our inspiration for the program, which came from the idea that in the 60s art and copy revolutionized advertising and today, art, copy, and code is having the same transformational effect. Another key component of the site were themes we believed would influence the future of digital storytelling - like connected objects and collaborative storytelling. These themes had their own landing pages and were accompanied by real world briefs and the resulting experiment with a brand that everyone could experience. Finally we had a case study breakdown of the experiment for marketers to take learnings from. Those that wanted to join and explore more possibilities were invited to talk with the Ad Arts team.
Results
Art, Copy & Code exploded in culture after its debut at SXSW.
It gained hundreds of millions of earned media impressions, was featured on all the major news outlets, even making appearances on two late show monologues All the coverage led to new partnerships for Google. And The Talking Shoe toured across the country at agencies and brand headquarters, was recognized by all the major awards shows, as well as being featured in a second demo experience at Cannes Lions.
More Work
Creative Director
Art, Copy & Code
Innovation
Experiential
Background
A series of digital experiments with the world’s most iconic brands to re-imagine how marketers can use creativity and technology to tell new kinds of stories.
Brands only thought of Google for traditional digital advertising. They were spending the big bucks on TV. We needed to show brands that digital experiences could also engage and entertain. So we created a series of experiments to reimagine how brands tell stories in a modern, more connected world.There were 3 main components: A launch film to set the vision and possibilities. A launch experiment that generated attention for the program. And a website to house both the inspiration and all the experiments in one place.
Dynamic Film
To introduce Art, Copy & Code, we created a launch film. But instead of filming and editing it, we built it out of code.
Everything about the film except for the narration is dynamic. The opening changes based on the viewers location, time, and weather. And the content within the spot dynamically updates so no two viewings are the same. Our launch film was a living demonstration of how technology can make storytelling richer and more personal.
The Talking Shoe
Introducing the world's first Talking Shoe, an experiment in partnership with adidas to reimagine sports marketing.
We took on the first experiment for the theme of connected objects to set the standard and example for the types of partnerships and projects we aspired to. The Talking Shoe made its debut at playground experience at SXSW. In just one week, with no paid media, it dominated media and culture. The final design had over a dozen sensors that gathered data from every move you made. It connected via bluetooth to a custom Android app that translated the data in real time into text-to-speech voices. As you movd, the shoe dynamically translated your actions and broadcast it to a real-time banner on the web. The banner reacted to your every move - changing color, animation, and even music created from the mouth of Michael Winslow Once you were done, the shoe generated an animated GIF based on how much you moved, or didn’t, which you could share.
Digital Hub
The entire experience lived on our website, which served as both inspiration and real world case studies for how brands should think about engaging audiences on the web.
Featured on the homepage was our inspiration for the program, which came from the idea that in the 60s art and copy revolutionized advertising and today, art, copy, and code is having the same transformational effect. Another key component of the site were themes we believed would influence the future of digital storytelling - like connected objects and collaborative storytelling. These themes had their own landing pages and were accompanied by real world briefs and the resulting experiment with a brand that everyone could experience. Finally we had a case study breakdown of the experiment for marketers to take learnings from. Those that wanted to join and explore more possibilities were invited to talk with the Ad Arts team.
Results
Art, Copy & Code exploded in culture after its debut at SXSW.
It gained hundreds of millions of earned media impressions, was featured on all the major news outlets, even making appearances on two late show monologues All the coverage led to new partnerships for Google. And The Talking Shoe toured across the country at agencies and brand headquarters, was recognized by all the major awards shows, as well as being featured in a second demo experience at Cannes Lions.
More Work