VP of Brand & Creative
GoodRx Rebrand
Branding
Strategy
Background
A unified brand for GoodRx that transformed it from a platform that found you prescription savings to a brand that stood for and championed affordable healthcare for all.
Good health is a vital foundation for a good life, yet almost half of Americans have inadequate access to healthcare. GoodRx helps people get the care they need at a price that they can afford. As GoodRx expanded their offerings to support the unique vision of changing the healthcare landscape, GoodRx needed to revamp their brand identity to create consistency across their diverse offering of prescriptions, telehealth, delivery, and health education. At the same time connecting with a broader audience in a deeper way.
Strategy
Strategy
Advocacy
We started by evolving GoodRx from a transactional brand to a purpose-led brand that more deeply resonated with its patients and built trust over a longer more meaningful span across their lives. We were no longer just a tech platform, but Advocates for our patients, which meant that we stood with everyday Americans to support their needs and act in their best interest at every step of the healthcare journey —we are always here to help.
Logo
Logo
Wherever you see our yellow cross, you'll know you're in good hands.
We imagine a world where everyone—no matter who they are, where they’re from or what they’re insurance status is—can get convenient and affordable care. We needed a symbol that represented that. Our new GoodRx logo is made up of three parts. The heart that represents the patient at the center of everything we do, the cross borrows from the classic symbol of care we deliver, and the color yellow brings everything together and represents trust.
Visual Identity
Visual Identity
The power of the GoodRx effect.
The goal of the visual identity was to reflect GoodRx’s position at the epicenter of better health brought to life through our yellow ripple. It represents the cumulative effects of good health. That when you improve one part of your health, it ripples to other parts. The ripple served as a metaphor for the brand's role and behaviors—that it helps to activate a ripple effect that radiates throughout people's lives, leading to happier, better health for all.
Verbal Identity
Verbal Identity
Humanizing the healthcare process to make the experience straightforward and painless.
We're not like other healthcare brands, we're actual advocates for our patients not profits. The healthcare space is filled with generic writing and disingenuous optimism. We think health speak should be be simple, empowering, and actionable. So we talk like real people and treat our patients with a level of respect by keeping things candid. We steer clear of healthcare tropes and skip the overly rosy extras in favor of action-oriented language that makes things easier for our patients. And above all, we're always here to help.
More Work
More Work
VP of Brand & Creative
GoodRx Rebrand
Branding
Strategy
Background
A unified brand for GoodRx that transformed it from a platform that found you prescription savings to a brand that stood for and championed affordable healthcare for all.
Good health is a vital foundation for a good life, yet almost half of Americans have inadequate access to healthcare. GoodRx helps people get the care they need at a price that they can afford. As GoodRx expanded their offerings to support the unique vision of changing the healthcare landscape, GoodRx needed to revamp their brand identity to create consistency across their diverse offering of prescriptions, telehealth, delivery, and health education. At the same time connecting with a broader audience in a deeper way.
Strategy
Advocacy
We started by evolving GoodRx from a transactional brand to a purpose-led brand that more deeply resonated with its patients and built trust over a longer more meaningful span across their lives. We were no longer just a tech platform, but Advocates for our patients, which meant that we stood with everyday Americans to support their needs and act in their best interest at every step of the healthcare journey —we are always here to help.
Logo
Wherever you see our yellow cross, you'll know you're in good hands.
We imagine a world where everyone—no matter who they are, where they’re from or what they’re insurance status is—can get convenient and affordable care. We needed a symbol that represented that. Our new GoodRx logo is made up of three parts. The heart that represents the patient at the center of everything we do, the cross borrows from the classic symbol of care we deliver, and the color yellow brings everything together and represents trust.
Visual Identity
The power of the GoodRx effect.
The goal of the visual identity was to reflect GoodRx’s position at the epicenter of better health brought to life through our yellow ripple. It represents the cumulative effects of good health. That when you improve one part of your health, it ripples to other parts. The ripple served as a metaphor for the brand's role and behaviors—that it helps to activate a ripple effect that radiates throughout people's lives, leading to happier, better health for all.
Verbal Identity
Humanizing the healthcare process to make the experience straightforward and painless.
We're not like other healthcare brands, we're actual advocates for our patients not profits. The healthcare space is filled with generic writing and disingenuous optimism. We think health speak should be be simple, empowering, and actionable. So we talk like real people and treat our patients with a level of respect by keeping things candid. We steer clear of healthcare tropes and skip the overly rosy extras in favor of action-oriented language that makes things easier for our patients. And above all, we're always here to help.
More Work
VP of Brand & Creative
GoodRx Rebrand
Branding
Strategy
Background
A unified brand for GoodRx that transformed it from a platform that found you prescription savings to a brand that stood for and championed affordable healthcare for all.
Good health is a vital foundation for a good life, yet almost half of Americans have inadequate access to healthcare. GoodRx helps people get the care they need at a price that they can afford. As GoodRx expanded their offerings to support the unique vision of changing the healthcare landscape, GoodRx needed to revamp their brand identity to create consistency across their diverse offering of prescriptions, telehealth, delivery, and health education. At the same time connecting with a broader audience in a deeper way.
Strategy
Advocacy
We started by evolving GoodRx from a transactional brand to a purpose-led brand that more deeply resonated with its patients and built trust over a longer more meaningful span across their lives. We were no longer just a tech platform, but Advocates for our patients, which meant that we stood with everyday Americans to support their needs and act in their best interest at every step of the healthcare journey —we are always here to help.
Logo
Wherever you see our yellow cross, you'll know you're in good hands.
We imagine a world where everyone—no matter who they are, where they’re from or what they’re insurance status is—can get convenient and affordable care. We needed a symbol that represented that. Our new GoodRx logo is made up of three parts. The heart that represents the patient at the center of everything we do, the cross borrows from the classic symbol of care we deliver, and the color yellow brings everything together and represents trust.
Visual Identity
The power of the GoodRx effect.
The goal of the visual identity was to reflect GoodRx’s position at the epicenter of better health brought to life through our yellow ripple. It represents the cumulative effects of good health. That when you improve one part of your health, it ripples to other parts. The ripple served as a metaphor for the brand's role and behaviors—that it helps to activate a ripple effect that radiates throughout people's lives, leading to happier, better health for all.
Verbal Identity
Humanizing the healthcare process to make the experience straightforward and painless.
We're not like other healthcare brands, we're actual advocates for our patients not profits. The healthcare space is filled with generic writing and disingenuous optimism. We think health speak should be be simple, empowering, and actionable. So we talk like real people and treat our patients with a level of respect by keeping things candid. We steer clear of healthcare tropes and skip the overly rosy extras in favor of action-oriented language that makes things easier for our patients. And above all, we're always here to help.
More Work