Copywriter
IBM Global Campaign
Creative
Brand Marketing
Background
We didn't just talk about how smart we were, we showed how we were using our smarts to create a smarter planet for all of us to live in.
After a decade of talking to business people about business problems, IBM challenged us to come up with a new global brand platform that spoke to consumers. We focused on the bright minds at IBM who were working to solve the world's biggest problems like global warming, viral pandemics and poverty.
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Copywriter
IBM Global Campaign
Creative
Brand Marketing
Background
We didn't just talk about how smart we were, we showed how we were using our smarts to create a smarter planet for all of us to live in.
After a decade of talking to business people about business problems, IBM challenged us to come up with a new global brand platform that spoke to consumers. We focused on the bright minds at IBM who were working to solve the world's biggest problems like global warming, viral pandemics and poverty.
More Work
Copywriter
IBM Global Campaign
Creative
Brand Marketing
Background
We didn't just talk about how smart we were, we showed how we were using our smarts to create a smarter planet for all of us to live in.
After a decade of talking to business people about business problems, IBM challenged us to come up with a new global brand platform that spoke to consumers. We focused on the bright minds at IBM who were working to solve the world's biggest problems like global warming, viral pandemics and poverty.
More Work