VP of Brand & Creative
Kajabi Brand Campaigns
Creative
Integrated Marketing
Background
Building a creator economy that actually works for creators, not just big social media platforms.
The creator economy is set to reach $480 Billion by 2027. That’s if you’re a social platform. If you’re a creator it’s a fraction of that. That doesn't seem rights. The creator economy as we know it doesn’t work for creators. While creators do all the work, social platforms make all the money. Nearly 50% of creators earn less than $10K a year and have to grind for nearly 2 years to even sniff a dollar. It was time we properly introduced ourselves and help creators make sense of this crazy industry. So for Kajabi's first integrated brand campaign we exposed the false economy of the creator economy and positioned Kajabi as the solution for real creator ownership and revenue.
Product Marketing
Product Marketing
Find your perfect blend for your unique creator journey.
Kajabi has a range of products and features that fit different creator journeys and grow with them. This is a key differentiator for us. Our competitors are mostly single-point solutions and those that do offer more are not at our level. The goal of the campaign was to make people aware of the diversity of products that Kajabi offered and help them find the perfect blend of products to match where they are in their creator journey. In addition to our digital campaign, we brought our blends to life in a fun, experience in LA for International Creator Day. It featured interactive photo opps, limited edition Kajabi coffee blends, informative stations to learn about different products, and of course free coffee to fuel their creativity.
Events
Events
Create experiences to connect and engage with creators.
In 2024, we invited creators to learn, network, and get inspired to continue their journey of entrepreneurship at our annual live event, Kajabi Hero Live. We followed that up in 2025, by turning a bar in Austin into a curated experience for creators at SXSW called the Creator Playground. Full of panels, activations, friends, and drinks, it was a space dedicated for creators by creators.
Product Launches
Product Launches
Smarter, faster, and way more powerful.
We launched over a dozen products during my time at Kajabi. Everything from newsletters to payments to AI content creation tools. Plus our biggest overall product update we dubbed Kajabi Evolved.
Thought Leadership
Thought Leadership
Position Kajabi as a leading voice in the creator commerce category.
The main purpose of the State of Creator Commerce Report was to drive media coverage and thought leadership through a shareable, evergreen research report. It was filled with unique and useful insights that educated the industry on the creator commerce category including key themes, trends, and sentiment from creators and industry leaders. Due to increased concerns about social media platform volatility, our data showed a shift in the creator economy from creator platform dependency to building sustainable, independent businesses.
More Work
More Work
VP of Brand & Creative
Kajabi Brand Campaigns
Creative
Integrated Marketing
Background
Building a creator economy that actually works for creators, not just big social media platforms.
The creator economy is set to reach $480 Billion by 2027. That’s if you’re a social platform. If you’re a creator it’s a fraction of that. That doesn't seem rights. The creator economy as we know it doesn’t work for creators. While creators do all the work, social platforms make all the money. Nearly 50% of creators earn less than $10K a year and have to grind for nearly 2 years to even sniff a dollar. It was time we properly introduced ourselves and help creators make sense of this crazy industry. So for Kajabi's first integrated brand campaign we exposed the false economy of the creator economy and positioned Kajabi as the solution for real creator ownership and revenue.
Product Marketing
Find your perfect blend for your unique creator journey.
Kajabi has a range of products and features that fit different creator journeys and grow with them. This is a key differentiator for us. Our competitors are mostly single-point solutions and those that do offer more are not at our level. The goal of the campaign was to make people aware of the diversity of products that Kajabi offered and help them find the perfect blend of products to match where they are in their creator journey. In addition to our digital campaign, we brought our blends to life in a fun, experience in LA for International Creator Day. It featured interactive photo opps, limited edition Kajabi coffee blends, informative stations to learn about different products, and of course free coffee to fuel their creativity.
Events
Create experiences to connect and engage with creators.
In 2024, we invited creators to learn, network, and get inspired to continue their journey of entrepreneurship at our annual live event, Kajabi Hero Live. We followed that up in 2025, by turning a bar in Austin into a curated experience for creators at SXSW called the Creator Playground. Full of panels, activations, friends, and drinks, it was a space dedicated for creators by creators.
Product Launches
Smarter, faster, and way more powerful.
We launched over a dozen products during my time at Kajabi. Everything from newsletters to payments to AI content creation tools. Plus our biggest overall product update we dubbed Kajabi Evolved.
Thought Leadership
Position Kajabi as a leading voice in the creator commerce category.
The main purpose of the State of Creator Commerce Report was to drive media coverage and thought leadership through a shareable, evergreen research report. It was filled with unique and useful insights that educated the industry on the creator commerce category including key themes, trends, and sentiment from creators and industry leaders. Due to increased concerns about social media platform volatility, our data showed a shift in the creator economy from creator platform dependency to building sustainable, independent businesses.
More Work
VP of Brand & Creative
Kajabi Brand Campaigns
Creative
Integrated Marketing
Background
Building a creator economy that actually works for creators, not just big social media platforms.
The creator economy is set to reach $480 Billion by 2027. That’s if you’re a social platform. If you’re a creator it’s a fraction of that. That doesn't seem rights. The creator economy as we know it doesn’t work for creators. While creators do all the work, social platforms make all the money. Nearly 50% of creators earn less than $10K a year and have to grind for nearly 2 years to even sniff a dollar. It was time we properly introduced ourselves and help creators make sense of this crazy industry. So for Kajabi's first integrated brand campaign we exposed the false economy of the creator economy and positioned Kajabi as the solution for real creator ownership and revenue.
Product Marketing
Find your perfect blend for your unique creator journey.
Kajabi has a range of products and features that fit different creator journeys and grow with them. This is a key differentiator for us. Our competitors are mostly single-point solutions and those that do offer more are not at our level. The goal of the campaign was to make people aware of the diversity of products that Kajabi offered and help them find the perfect blend of products to match where they are in their creator journey. In addition to our digital campaign, we brought our blends to life in a fun, experience in LA for International Creator Day. It featured interactive photo opps, limited edition Kajabi coffee blends, informative stations to learn about different products, and of course free coffee to fuel their creativity.
Events
Create experiences to connect and engage with creators.
In 2024, we invited creators to learn, network, and get inspired to continue their journey of entrepreneurship at our annual live event, Kajabi Hero Live. We followed that up in 2025, by turning a bar in Austin into a curated experience for creators at SXSW called the Creator Playground. Full of panels, activations, friends, and drinks, it was a space dedicated for creators by creators.
Product Launches
Smarter, faster, and way more powerful.
We launched over a dozen products during my time at Kajabi. Everything from newsletters to payments to AI content creation tools. Plus our biggest overall product update we dubbed Kajabi Evolved.
Thought Leadership
Position Kajabi as a leading voice in the creator commerce category.
The main purpose of the State of Creator Commerce Report was to drive media coverage and thought leadership through a shareable, evergreen research report. It was filled with unique and useful insights that educated the industry on the creator commerce category including key themes, trends, and sentiment from creators and industry leaders. Due to increased concerns about social media platform volatility, our data showed a shift in the creator economy from creator platform dependency to building sustainable, independent businesses.
More Work