Creative Director
Google Duo Launch
Creative
Integrated Marketing
Background
Change how people think about video chats, from scheduled and infrequent to spontaneous and in the moment.
The younger generation all have that one person that they're closest to who they share everything with. That's why they love tech that helps them stay connected. But there's still something missing. That tech is either asynchronous or broadcasts from one to many, which means they rarely share a genuine connection in the moment. And nothing beats connecting in the moment as it's happening. Our positioning for Google Duo was to be together in the moment, made possible for their video call preview feature, Knock Knock. Something the fruit company didn't have.
Dynamic Duos
Dynamic Duos
Awesomely weird but totally relatable conversations between iconic duos.
We all have friends. But a dynamic duo is different. When you’re a duo, you can read each other’s minds. You have no secrets. And boundaries don’t exist. To bring this unique relationship to life, we used some of the world’s most iconic duos to launch Google's newest video chat app. These duos were universal characters that were flexible yet culturally relevant in different global markets.
Blake Griffin Partnership
Blake Griffin Partnership
Ketchup and Mustard smooth out a misunderstanding between Blake and DeAndre.
For our NBA sponsorship, we brought together two real life teammates and best buds Black Griffin and DeAndre Jordan. But instead of the Duo being the stars, we used their favorite condiments to carry the fun conversation.
Duo Activation
Duo Activation
A surprise Duo with Santa.
We wanted to bring a little holiday magic to kids who have grown a little skeptical of Santa. So we had Santa make special video calls to unsuspecting kids in the Google Store in NYC. Their reactions were priceless.
More Work
More Work
Creative Director
Google Duo Launch
Creative
Integrated Marketing
Background
Change how people think about video chats, from scheduled and infrequent to spontaneous and in the moment.
The younger generation all have that one person that they're closest to who they share everything with. That's why they love tech that helps them stay connected. But there's still something missing. That tech is either asynchronous or broadcasts from one to many, which means they rarely share a genuine connection in the moment. And nothing beats connecting in the moment as it's happening. Our positioning for Google Duo was to be together in the moment, made possible for their video call preview feature, Knock Knock. Something the fruit company didn't have.
Dynamic Duos
Awesomely weird but totally relatable conversations between iconic duos.
We all have friends. But a dynamic duo is different. When you’re a duo, you can read each other’s minds. You have no secrets. And boundaries don’t exist. To bring this unique relationship to life, we used some of the world’s most iconic duos to launch Google's newest video chat app. These duos were universal characters that were flexible yet culturally relevant in different global markets.
Blake Griffin Partnership
Ketchup and Mustard smooth out a misunderstanding between Blake and DeAndre.
For our NBA sponsorship, we brought together two real life teammates and best buds Black Griffin and DeAndre Jordan. But instead of the Duo being the stars, we used their favorite condiments to carry the fun conversation.
Duo Activation
A surprise Duo with Santa.
We wanted to bring a little holiday magic to kids who have grown a little skeptical of Santa. So we had Santa make special video calls to unsuspecting kids in the Google Store in NYC. Their reactions were priceless.
More Work
Creative Director
Google Duo Launch
Creative
Integrated Marketing
Background
Change how people think about video chats, from scheduled and infrequent to spontaneous and in the moment.
The younger generation all have that one person that they're closest to who they share everything with. That's why they love tech that helps them stay connected. But there's still something missing. That tech is either asynchronous or broadcasts from one to many, which means they rarely share a genuine connection in the moment. And nothing beats connecting in the moment as it's happening. Our positioning for Google Duo was to be together in the moment, made possible for their video call preview feature, Knock Knock. Something the fruit company didn't have.
Dynamic Duos
Awesomely weird but totally relatable conversations between iconic duos.
We all have friends. But a dynamic duo is different. When you’re a duo, you can read each other’s minds. You have no secrets. And boundaries don’t exist. To bring this unique relationship to life, we used some of the world’s most iconic duos to launch Google's newest video chat app. These duos were universal characters that were flexible yet culturally relevant in different global markets.
Blake Griffin Partnership
Ketchup and Mustard smooth out a misunderstanding between Blake and DeAndre.
For our NBA sponsorship, we brought together two real life teammates and best buds Black Griffin and DeAndre Jordan. But instead of the Duo being the stars, we used their favorite condiments to carry the fun conversation.
Duo Activation
A surprise Duo with Santa.
We wanted to bring a little holiday magic to kids who have grown a little skeptical of Santa. So we had Santa make special video calls to unsuspecting kids in the Google Store in NYC. Their reactions were priceless.
More Work