Creative Director
Made With Code
Innovation
Experiential
Background
Inspire millions of girls to code by showing them how code can make the things they love more creative, more beautiful, and more powerful.
The problem we were solving for was that girls didn't see other girls coding. They viewed it as boring, abstract, and not connected to their passions. In fact, less than 1% of high school girls wanted to major in computer science. And that was a big problem because that meant in a time when technology was shaping our world, one gender was doing almost all of the shaping. Our goal was to inspire a million girls to code by making coding actually interesting to them. Our solution was to connect coding to their passions and show them the possibilities it unlocks. Central to the program were our big, spectacular coding projects that were tied to girls' passions at key moments in culture that drove mass awareness and attention.
Zac Posen Partnership
Zac Posen Partnership
Girls code the first LED dress to ever walk the runway of New York Fashion Week.
The LED dress was designed in partnership with renowned fashion designer Zac Posen and technologist Maddy Maxey as part of his spring/summer collection that debuted at New York Fashion Week. Girls coded unique patterns that lit up the dress live on the runway giving it a new look every time it appeared or was photographed. The dress became culture and made its second debut when Lupita Nyongo asked to wear the dress for her Daily Show interview and at the red carpet of the Star Wars premiere that night.
Starbucks Partnership
Starbucks Partnership
Girls celebrate diversity for World Emoji Day by 3D printing custom art on their favorite drinks.
One of girls' favorite rituals was to get a Starbucks with their friends. We made this ritual extra special on World Emoji day by letting them code custom emoji's that reflected their uniqueness and personality and 3D printed them on their drinks. Girls were able to celebrate their diversity and use code in a creative way.
Valentine's Day
Valentine's Day
Girls code and share heartfelt messages of love and positivity with the world.
Valentine's Day can often be a high stress day for teen girls. So we flipped the script and made it about sharing positive expressions of love combined with unique digital hearts they created and animated with code. The messages were featured and shared across the web on Google banners and the masthead of their favorite platform, YouTube. Some of the messages were so powerful, we created an animated film and used it to invite more girls to participate.
Made With Code Hub
Made With Code Hub
A digital hub that brought all the possibilities of code to life in one central place.
MadeWithCode.com was a hub for content, experiences, and community. We inspired girls with stories of real coders, both pros and young girls that looked like them in the world of dance, fashion, and entertainment. We gave them a community and resources like a first-ever national database for coding classes, workshops, and events in their area to help sustain and fuel their interests (we even created party kits so girls could host their own events). Finally, we engaged them in coding projects, big and small, tied to culture and their passions. They were simple, fun, and shareable to give them an easy on-ramp into coding.
More Work
More Work
Creative Director
Made With Code
Innovation
Experiential
Background
Inspire millions of girls to code by showing them how code can make the things they love more creative, more beautiful, and more powerful.
The problem we were solving for was that girls didn't see other girls coding. They viewed it as boring, abstract, and not connected to their passions. In fact, less than 1% of high school girls wanted to major in computer science. And that was a big problem because that meant in a time when technology was shaping our world, one gender was doing almost all of the shaping. Our goal was to inspire a million girls to code by making coding actually interesting to them. Our solution was to connect coding to their passions and show them the possibilities it unlocks. Central to the program were our big, spectacular coding projects that were tied to girls' passions at key moments in culture that drove mass awareness and attention.
Zac Posen Partnership
Girls code the first LED dress to ever walk the runway of New York Fashion Week.
The LED dress was designed in partnership with renowned fashion designer Zac Posen and technologist Maddy Maxey as part of his spring/summer collection that debuted at New York Fashion Week. Girls coded unique patterns that lit up the dress live on the runway giving it a new look every time it appeared or was photographed. The dress became culture and made its second debut when Lupita Nyongo asked to wear the dress for her Daily Show interview and at the red carpet of the Star Wars premiere that night.
Starbucks Partnership
Girls celebrate diversity for World Emoji Day by 3D printing custom art on their favorite drinks.
One of girls' favorite rituals was to get a Starbucks with their friends. We made this ritual extra special on World Emoji day by letting them code custom emoji's that reflected their uniqueness and personality and 3D printed them on their drinks. Girls were able to celebrate their diversity and use code in a creative way.
Valentine's Day
Girls code and share heartfelt messages of love and positivity with the world.
Valentine's Day can often be a high stress day for teen girls. So we flipped the script and made it about sharing positive expressions of love combined with unique digital hearts they created and animated with code. The messages were featured and shared across the web on Google banners and the masthead of their favorite platform, YouTube. Some of the messages were so powerful, we created an animated film and used it to invite more girls to participate.
Made With Code Hub
A digital hub that brought all the possibilities of code to life in one central place.
MadeWithCode.com was a hub for content, experiences, and community. We inspired girls with stories of real coders, both pros and young girls that looked like them in the world of dance, fashion, and entertainment. We gave them a community and resources like a first-ever national database for coding classes, workshops, and events in their area to help sustain and fuel their interests (we even created party kits so girls could host their own events). Finally, we engaged them in coding projects, big and small, tied to culture and their passions. They were simple, fun, and shareable to give them an easy on-ramp into coding.
More Work
Creative Director
Made With Code
Innovation
Experiential
Background
Inspire millions of girls to code by showing them how code can make the things they love more creative, more beautiful, and more powerful.
The problem we were solving for was that girls didn't see other girls coding. They viewed it as boring, abstract, and not connected to their passions. In fact, less than 1% of high school girls wanted to major in computer science. And that was a big problem because that meant in a time when technology was shaping our world, one gender was doing almost all of the shaping. Our goal was to inspire a million girls to code by making coding actually interesting to them. Our solution was to connect coding to their passions and show them the possibilities it unlocks. Central to the program were our big, spectacular coding projects that were tied to girls' passions at key moments in culture that drove mass awareness and attention.
Zac Posen Partnership
Girls code the first LED dress to ever walk the runway of New York Fashion Week.
The LED dress was designed in partnership with renowned fashion designer Zac Posen and technologist Maddy Maxey as part of his spring/summer collection that debuted at New York Fashion Week. Girls coded unique patterns that lit up the dress live on the runway giving it a new look every time it appeared or was photographed. The dress became culture and made its second debut when Lupita Nyongo asked to wear the dress for her Daily Show interview and at the red carpet of the Star Wars premiere that night.
Starbucks Partnership
Girls celebrate diversity for World Emoji Day by 3D printing custom art on their favorite drinks.
One of girls' favorite rituals was to get a Starbucks with their friends. We made this ritual extra special on World Emoji day by letting them code custom emoji's that reflected their uniqueness and personality and 3D printed them on their drinks. Girls were able to celebrate their diversity and use code in a creative way.
Valentine's Day
Girls code and share heartfelt messages of love and positivity with the world.
Valentine's Day can often be a high stress day for teen girls. So we flipped the script and made it about sharing positive expressions of love combined with unique digital hearts they created and animated with code. The messages were featured and shared across the web on Google banners and the masthead of their favorite platform, YouTube. Some of the messages were so powerful, we created an animated film and used it to invite more girls to participate.
Made With Code Hub
A digital hub that brought all the possibilities of code to life in one central place.
MadeWithCode.com was a hub for content, experiences, and community. We inspired girls with stories of real coders, both pros and young girls that looked like them in the world of dance, fashion, and entertainment. We gave them a community and resources like a first-ever national database for coding classes, workshops, and events in their area to help sustain and fuel their interests (we even created party kits so girls could host their own events). Finally, we engaged them in coding projects, big and small, tied to culture and their passions. They were simple, fun, and shareable to give them an easy on-ramp into coding.
More Work