VP of Brand & Creative
GoodRx Brand Campaign
Creative
Integrated Marketing
Background
Go from showing the rational side of healthcare to the emotional side by telling the real stories of why good health matters.
GoodRx isn't just a clever name. It's actually doing some good in a healthcare system that's full of bad actors. For our first brand campaign, we wanted to expand awareness, educate viewers on our growing benefits, build trust, and connect emotionally with our audience. A key goal was to normalize the behavior of using GoodRx and show that it’s a better, smarter way to take control of your health. So we built each spot around the real experiences of millions of people already using GoodRx every day to get the care they need at a price they can afford. In each spot we tried to keep the messaging simple, the takeaway clear, and the heroes of our stories—the doctors, pharmacists, and everyday families—as genuine and relatable as possible.
Good Stories
Good Stories
Simple, raw, authentic stories of how GoodRx is helping everyday doctors, patients, and pharmacists get to good health.
Word of mouth was one of our key drivers of new customers and our social feeds and customer support calls were constantly showered with emotional stories of how GoodRx helped them. So we took some of the best ones and amplified them throughout our marketing.
Check GoodRx
Check GoodRx
Check GoodRx for more than just prescription savings.
GoodRx wasn't just for prescription savings, we did all kinds of things like refills, delivery, and telehealth. So we created a campaign that reminded patients to check GoodRx for all their health needs.
GoodRx Cares
GoodRx Cares
Helping to improve healthcare for American who need it most.
Healthcare is a human right, and everyone deserves equitable access to affordable, quality healthcare and the opportunity to live a healthy life, regardless of who they are. To help, GoodRx started a $40 million charitable initiative called GoodRx Cares to deliver resources and education to help those unable to access healthcare due to systemic barriers. These are some of the work we did in local communities.
More Work
More Work
VP of Brand & Creative
GoodRx Brand Campaign
Creative
Integrated Marketing
Background
Go from showing the rational side of healthcare to the emotional side by telling the real stories of why good health matters.
GoodRx isn't just a clever name. It's actually doing some good in a healthcare system that's full of bad actors. For our first brand campaign, we wanted to expand awareness, educate viewers on our growing benefits, build trust, and connect emotionally with our audience. A key goal was to normalize the behavior of using GoodRx and show that it’s a better, smarter way to take control of your health. So we built each spot around the real experiences of millions of people already using GoodRx every day to get the care they need at a price they can afford. In each spot we tried to keep the messaging simple, the takeaway clear, and the heroes of our stories—the doctors, pharmacists, and everyday families—as genuine and relatable as possible.
Good Stories
Simple, raw, authentic stories of how GoodRx is helping everyday doctors, patients, and pharmacists get to good health.
Word of mouth was one of our key drivers of new customers and our social feeds and customer support calls were constantly showered with emotional stories of how GoodRx helped them. So we took some of the best ones and amplified them throughout our marketing.
Check GoodRx
Check GoodRx for more than just prescription savings.
GoodRx wasn't just for prescription savings, we did all kinds of things like refills, delivery, and telehealth. So we created a campaign that reminded patients to check GoodRx for all their health needs.
GoodRx Cares
Helping to improve healthcare for American who need it most.
Healthcare is a human right, and everyone deserves equitable access to affordable, quality healthcare and the opportunity to live a healthy life, regardless of who they are. To help, GoodRx started a $40 million charitable initiative called GoodRx Cares to deliver resources and education to help those unable to access healthcare due to systemic barriers. These are some of the work we did in local communities.
More Work
VP of Brand & Creative
GoodRx Brand Campaign
Creative
Integrated Marketing
Background
Go from showing the rational side of healthcare to the emotional side by telling the real stories of why good health matters.
GoodRx isn't just a clever name. It's actually doing some good in a healthcare system that's full of bad actors. For our first brand campaign, we wanted to expand awareness, educate viewers on our growing benefits, build trust, and connect emotionally with our audience. A key goal was to normalize the behavior of using GoodRx and show that it’s a better, smarter way to take control of your health. So we built each spot around the real experiences of millions of people already using GoodRx every day to get the care they need at a price they can afford. In each spot we tried to keep the messaging simple, the takeaway clear, and the heroes of our stories—the doctors, pharmacists, and everyday families—as genuine and relatable as possible.
Good Stories
Simple, raw, authentic stories of how GoodRx is helping everyday doctors, patients, and pharmacists get to good health.
Word of mouth was one of our key drivers of new customers and our social feeds and customer support calls were constantly showered with emotional stories of how GoodRx helped them. So we took some of the best ones and amplified them throughout our marketing.
Check GoodRx
Check GoodRx for more than just prescription savings.
GoodRx wasn't just for prescription savings, we did all kinds of things like refills, delivery, and telehealth. So we created a campaign that reminded patients to check GoodRx for all their health needs.
GoodRx Cares
Helping to improve healthcare for American who need it most.
Healthcare is a human right, and everyone deserves equitable access to affordable, quality healthcare and the opportunity to live a healthy life, regardless of who they are. To help, GoodRx started a $40 million charitable initiative called GoodRx Cares to deliver resources and education to help those unable to access healthcare due to systemic barriers. These are some of the work we did in local communities.
More Work