Fizzio Launch
To introduce Starbucks' handcrafted sodas, we created an experiment to capture the magic of a soda made live. Using motion tracking software and a custom algorithm, we assigned notes based on the position, size and speed of each bubble to create the soundtrack for each spot.
Teavana Launch
Every Teavana iced tea is hand-shaken by a barista to bring out its bold flavors. To demonstrate the unique way Starbucks creates its iced teas, we showcased real baristas showing off their signature shakes.