Kajabi Brand Launch

For Kajabi’s first integrated brand campaign, we anchored on a key stat that said the creator economy is set to reach $480 billion by 2027. And that sounds great, IF you’re a social platform. But if you’re a creator, you’ll only see a fraction of that. Nearly 50% of creators earn less than $10K a year and have to grind for nearly 2 years to even sniff a dollar. The math simply isn’t mathing. The reality is the current creator economy isn’t working for all creators and we want to blaze a new trail forward to help everyone build successful businesses doing what they love.