Art, Copy & Code
In the 1960's, advertising went through a creative revolution simply by partnering up art directors and copywriters. Today, it's happening again. Art, Copy & Code is a series of experiments to re-imagine advertising and artcopycode.com is the destination where people can see what Google and its forward thinking partners have been up to.
The World’s First Talking Shoe
The Talking Shoe made its debut at SXSW. In just one week, with no paid media, it dominated the news. A custom Android app built from C++ syncs to the shoe via Bluetooth and translates the raw data from the shoe into real-time music, visuals and commentary that's pushed to a display ad. After each session, a custom animated GIF summarizing your workout is generated and posted to your Google+ feed.
A Real-Time, Interactive Film
To introduce the project, we built a film out of code. We merged the storytelling of film with the real-time updates and personalization made possible by code, resulting in an interactive film that’s context-aware and different every time it’s viewed.
